This year, City Winery was proud to be an official sponsor of the 2014 Avon Walk for Breast Cancer held in Chicago Saturday, May 31 and Sunday, June 1. Staffers and friends came out and hosted a public cheering station at Fullerton Ave., passed out coupons for free glasses of Rosé, “Drink Pink” pins, and cheered on all of the brave and supportive participants who have faced the difficulties of Breast Cancer in one way or another. Check out our photos here!
While we would have jumped at the opportunity to sponsor the Avon Walk regardless of the circumstances, we were especially honored to have the opportunity this year, after Rita, our Marketing Director was diagnosed with breast cancer earlier this year. Participating in an event that raises money and awareness for a cause that affects so many people, including everyone at City Winery Chicago, was a humbling and inspiring experience for us all. They say laughter is the best medicine, and that proved to be true exchanging smiles and encouragement with everyone who walked past.
Our efforts to raise awareness and support Breast Cancer research didn’t stop at our cheering station, though! June is our “THINK PINK. DRINK PINK.” month here at City Winery. Throughout June, we’ve hosted special events, created “pink” menu items, and sold pink merchandise. Our final PINK event is this Thursday, June 26, a Rosé Tasting! Come and taste a variety of rosés and celebrate pink. As a way of giving back to the community, a portion of the proceeds from these pink items will benefit the Avon Foundation. As June is coming to an end, we feel both humbled by our experience participating in a great cause and proud of our efforts and support.